The distinctive red box containing "Supreme" that's largely based on Barbara Kruger's propaganda art has now become the logo of one of the most iconic street brands on the planet. Supreme has made it's mark as a pioneer in the urban enlightenment growing from the their humble beginnings in a small skate store touching the outskirts of New York City's famed SoHo district. It drove it's branding using the then young but up-and-coming urban skate culture and contemporary art to make itself a staple in pop culture.
We're happy to announce that we are currently displaying and consigning some of Supreme's featured collaboration skate decks from artist such as Andy Warhol, Keith Haring, Richard Prince, George Condo, Takashi Murakami, John Baldessari, Damien Hirst, and Jeff Koons.
Since it's conception in 1994 Supreme has been releasing it's own line of clothes and accessories, starting in 1998 it began releasing an in-house line of skateboard decks for it's common patrons. As the brand quickly gained klout the skateboard decks went from being the go to tool of grungy inner city degenerates to being held as pieces of high art with featured collaborations from several famed artist, photographers and designers -- even at times releasing controversial material off the basis of never wanting to jeopardize the integrity of their art.